Video: Welcome to Detroit

So I made this advertisement for a marketing class to promote U of M Detroit Center’s new bus, “The Detroit Center Connector,” running between Ann Arbor and Detroit. This is the final 2-minute version of the ad.

We chose to create a campaign for the DCC because we believe in The Detroit Center’s goals of cultural exchange and gaining experiences off-campus.

Director/Videographer/Editor: Myself
Copywriter and Voice-over Talent: Colin Walbridge
Actors: Haley Goldberg and Abby Pilarski

Music courtesy of Cinematic Orchestra, instrumentals only. Used for educational purposes.

On Design: Do you even know what that means?

This article is everything.

Why?

I’m currently working on a project to redesign a website for an academic-based community website. After working tirelessly to educate myself and keep up with the whole ‘flat design’ thing (regardless of if it is a passing trend, which I believe it’s not), I received feedback about the navigation bar.

“I know you like the whole ‘flat’ thing, but I don’t think it’s going to work.” Continue reading