Don’t buy this sweater

It’s a truthful generalization to posit that most of us have no problem recalling how much we have paid for our possessions. We have no problem recalling what we have purchased versus what we put on our ‘wish lists’ and receive as gifts. We have no problem identifying a product’s brand or how beautiful an item is perceived.  What perhaps we find difficult to name: an item’s life expectancy. Continue reading

Video: Welcome to Detroit

So I made this advertisement for a marketing class to promote U of M Detroit Center’s new bus, “The Detroit Center Connector,” running between Ann Arbor and Detroit. This is the final 2-minute version of the ad.

We chose to create a campaign for the DCC because we believe in The Detroit Center’s goals of cultural exchange and gaining experiences off-campus.

Director/Videographer/Editor: Myself
Copywriter and Voice-over Talent: Colin Walbridge
Actors: Haley Goldberg and Abby Pilarski

Music courtesy of Cinematic Orchestra, instrumentals only. Used for educational purposes.